PEPSI-COLA SODA SHOP

Pepsi was launching two new flavors of soda inspired by the past but ready for today. So, we partnered with Doja Cat to recreate another classic, Grease’s iconic song “You’re The One That I Want,” for the modern age. I got the chance to make a few changes to the song to reflect the modern era.

With over 2.5 billion PR impressions, our campaign was a huge success and made the product the best-selling LTO in the last five years. The best part about this whole thing for me? We had people dress up as our characters from the commercial for Halloween.

We even got the OG’s seal of approval.