THE 2022 PEPSI SUPER BOWL HALFTIME SHOW APP

The Pepsi Super Bowl Halftime Show was the most-watched 12 minutes in entertainment, averaging over 100M concurrent viewers globally. The Pepsi Super Bowl Halftime Show app was created to engage fans leading up to, during, and following the Halftime Show performance. I wrote all the copy on the app, helped with the scheduling of the drops, and the way it worked.

From January 2nd to February 14th, the app received 526,000 downloads, earning a top 3 ranking for all iOS apps and a top 4 ranking for all Android apps. The app saw over 1.3MM sessions and 3.81MM engagements since January 2nd. Users rated the app 4.7/5 stars on iOs and 3.8/5 stars on Android.