METAVERSE MISCHIEF

Cheetos® wanted to dabble in the Metaverse for Halloween, so we created and launched Chesterville. An official home for Chester Cheeto himself.

Chesterville was a Halloween-themed town that only let its users go tricking. We gave players mischief makers to help add a little more mayhem to Chesterville and to each other’s lives. Each had its own unique powers.

We even gave players a mischief meter. Once they filled it up, they got to go up to the spooky mansion up the hill to bring back a Cheetos treat from the dead. Quite literally.

After an overwhelming response to our stunt and when tricksters having had cast their votes, we had a winning treat emerge.